Server-Side Tracking for

FluentCart Checkouts

Connect your FluentCart checkout activity directly to Server-Side Google Tag Manager and the GA4 Measurement Protocol. Stop relying on fragile browser scripts and send highly accurate, deduplicated first-party e-commerce events straight from your WordPress server.

FluentCart sGTM Banner

Why Move Tracking to the Server?

Client-side scripts are increasingly blocked by modern browsers. Take back control of your attribution data by shifting your e-commerce event tracking to the backend.

Privacy & Data Hashing

Keep customer data completely safe. The plugin normalizes and applies strict SHA-256 hashing to selected PII before it leaves your server. Need compliance text? Utilize our built-in Privacy Policy Tool to instantly generate statements for your site.

Flawless Deduplication

Still want browser tracking? Use the optional Frontend Pixel tab to send browser-side Meta events. When browser and server events overlap, we automatically share Event IDs so Meta can instantly deduplicate your payloads.

Guarded Accuracy

Say goodbye to false positives. Purchase events trigger strictly on verifiable backend confirmations—only firing when an order status changes to Paid, Processing, Shipped, or Delivered.

How CodifyCore Bridges the Gap

The addon bridges the gap between the frontend browsing session and backend cart reliability seamlessly, ensuring you capture 100% of your valid conversions.

1

Frontend Capture

A lightweight script captures session identifiers (_fbp, _fbc, _ga) securely as the user browses the site, linking front-end action to back-end purchase.

2

Guarded Backend Interception

Upon a reliable order signal, the plugin intercepts the order, hashes the PII safely, and builds a robust GA4 Measurement Protocol or Meta payload.

3

Server-to-Server Dispatch

Using WordPress HTTP APIs, the plugin fires your events straight to your centralized sGTM hub or directly to Meta via CAPI (Pro feature).

// Sample Backend Dispatch Log POST https://graph.facebook.com/v19.0/.../events { "data": [ { "event_name": "Purchase", "event_time": 1716301244, "action_source": "website", "user_data": { "em": ["309a0a5... (hashed)"], "ph": ["25b960... (hashed)"] } } ] } Response: 200 OK - Events Received Successfully

Pricing & Setup Options

Start with our robust core tracking for free, upgrade to Pro for direct CAPI routing, or let our experts handle the entire technical deployment for you.

sGTM Core

Basic sGTM Routing

sGTM Pro

Billed Yearly

Full Installation Service

Don’t want to deal with the technical setup? Let our experts handle the complete infrastructure deployment and configuration for you.

What's Included

Requirements

One-Time Fee

$99.99

Stop losing attribution data today.

Secure your e-commerce data flow today. Get accurate ROAS, respect user privacy with automatic hashing, and bypass client-side limits instantly.

Requires the FluentCart plugin. Instant digital download.

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